Updated 11/22/22.
Alexander Hatala is an American entrepreneur and is the co-founder of Jacksonville, Florida based company “Custom Design Partners”, a digital firm specializing in performance marketing. Alexander has been in the digital industry for 15 years and currently specializes in consumer behavior, advanced tracking, heatmapping and user analytics. Alexander Hatala graduated from Riverside Military Academy and is currently a digital consultant and tech writer on numerous publisher outlets.
Alexander Hatala (born Jan. 23, 1993) writes about, other than tech, OSINT, digital psychology, and political digital. After graduating Riverside Military Academy, Alexander moved to Jacksonville, Florida and helped start Custom Design Partners in 2016. Alexander currently has a baby girl and lives with his partner in the Jacksonville area.
Alexander reaches from his real-world experience with his enterprise clients to create case studies and insights using real-world data and strategies. You can take a look at several of his case studies at his official blog platform below. When he’s not focused on the digital landscape, he’s probably landscaping his yard, instead.
You can reach out to Alexander at his official website AlexHatala.com.
Google Tag Manager Intro
Looking for an easy way to install a tracking code on your website? Google Tag Manager is what you need! Surely you have ever heard of pixels or remarketing tags on platforms, such as Google Analytics, Facebook, Twitter, Google Ads, LinkedIn, etc.
Well, the aforementioned are known as tags or tracking codes that allow you to measure the performance of your paid advertising campaigns and analyze your metrics or KPIs, as well as optimize the SEO of your website.
However, managing these tags can be tricky, as you have to test your tags one by one and constantly update them to get optimal performance from your website. Fortunately, there is a solution that simplifies this process and it is called Google Tag Manager, a free tool that, as soon as you know it, you will not be able to live without it.
In this post I’ll show you what Google Tag Manager is and what the Google Tag Manager is used for. In addition, we will explain how to configure Google Tag Manager and how to use it in simple steps.
Get your magnifying glass ready and join us to explore more about Google Tag Manager!
What is Google Tag Manager?
Google Tag Manager is a free tag management tool that allows you to manage your tags or pixels without editing the JavaScript or HTML code and in one place. Plus, you can quickly add and update your own tags for conversion tracking, website analytics, and remarketing, collect important data, and more. Simply put, you can handle your website tagging in minutes.
As the official Google page explains, in just one hour you can check if a tag is correct and implement it. Also, Google Tag Manager works perfectly not only with Google tags, but also with third-party applications, so you can modify any tag at any time to save time and get the desired results.
What you may not know is that when tag managers were first launched on the market they were hardly accessible tools. However, some time later, the largest technology giant in the world created Google Tag Manager, a free and easy-to-use product that helps you monitor your marketing strategies. And the best? At no extra cost!
Imagine Google Tag Manager as a panel specially designed to measure your web analytics through a friendly, reliable and dynamic interface, without having to depend on a web development provider to change the code of each tag and, at the same time, free your IT team to focus on more important projects, such as a new shopping cart design.
Without a tag manager like Google Tag Manager, your IT team developers will need to manually add tags to your website and set unique rules for each one. Once this is done, it will be necessary to monitor activity frequently, troubleshoot problems (if any have been detected), discard the expired code when a new one is added, etc.
As you already know, most websites need multiple tags to track different user behaviors, such as form submissions, clicks in remarketing campaigns or online advertising ads, among others. The more tags your website has, the more difficult it will be to manage. Ugh, this is time consuming and can be expensive!
However, Google Tag Manager streamlines the entire process, minimizes the number of tags you need to implement on your website and allows you to store all the code snippets in a single space. In this way, you keep all your tracking data neat and organized. Also, you don’t have to be a developer to make code changes or implementations.
Part 1 of 5.
Written by Alexander Hatala, Entruepenuer co-founder and Custom Design Partners.
Alexander Hatala is an American entrepreneur and co-founder of Custom Design Partners, a digital strategy firm in Jacksonville, Florida. His core subjects are consumer behavior, digital analytics, customer retention, and conversion rate optimization. Alexander works within a wide variety of industries of all sizes and is often an independent consultant for digital operations and strategy for private and nonprofit organizations.